Job Description

NextRoll is seeking an experienced and dynamic Vice President of Marketing to lead our marketing strategy and drive growth across our product categories and market segments. You are a visionary leader with a proven track record in Martech and/or Adtech, capable of scaling demand creation and revenue marketing coupled with the ability to strategically position our products in a competitive and evolving market landscape. You are a leader who can champion our culture and values both internally and externally, inspiring teams and fostering a positive, results-driven environment. You will report to the Chief Business Officer for NextRoll.

This role is open in San Francisco, New York City, or Remote locations.

The impact you will make:

• Strategic Leadership:
• Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals.
• Position NextRoll’s products strategically in a competitive and fluid market landscape to maximize market share and customer acquisition.
• Lead the marketing team in identifying and pursuing new market opportunities and segments.
• Demand Creation and Revenue Marketing:
• Scale demand creation efforts to drive pipeline growth and achieve revenue targets.
• Implement and optimize revenue marketing strategies that support the high velocity growth.
• Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals.
• Product Marketing:
• Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories.
• Ensure consistent and compelling product narratives that resonate with target audiences.
• Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.
• Brand and Communications:
• Act as a beacon of culture and values, both internally and externally, representing NextRoll’s mission and vision.
• Enhance NextRoll’s brand presence and reputation through strategic communications, thought leadership, and public relations efforts.
• Foster a culture of innovation, collaboration, and continuous improvement within the marketing team.
• Team Development:
• Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability.
• Provide guidance, support, and professional development opportunities to team members.
• Promote a collaborative and inclusive work environment that aligns with NextRoll’s core values.

Skills and experience you’ll bring:

• 12+ years experience in Martech and/or Adtech, with a deep understanding of the industry landscape and trends.
• 6+ years of demonstrated success in marketing leadership roles, managing multiple product categories and segments.
• Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market.
• Experience in scaling demand creation and revenue marketing to support a high scale SaaS business growth.
• Proven ability to make data driven decisions and trade-offs.
• Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders.
• A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization.
• Experience in working with Digital Agencies and industry influence as a luminary will be a plus.

Additional Information:

Minimum salary of $263,000 to maximum salary of $324,450 + bonus or commission (if applicable) + equity + benefits.

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities.

Benefits and Perks:

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer.

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